John Kerry and Howard Schultz arrive at the MiCo

After the important success of the last edition, taked place in Rho Milan during TUTTOFOOD 2017, Seeds&Chips will take place this year from 7th to 10th of May at the prestigious Milano Congressi center: keynote speakers are the Former Secretary of State John Kerry and Starbucks Executive Chairman, Howard Schultz.

Howard Schultz, Executive Chairman of the largest coffee chain in the world, will open the Summit on May 7th. He departed from Starbucks and took his enthusiasm for coffee cultures to Il Giornale, a coffee bar chain that grew into a very successful brand. It was so successful in fact, that Il Giornale purchased Starbucks in 1987, and Schultz became President and CEO of the company that first inspired him. Today, Starbucks is one of the world’s most successful companies, valued at $77 billion,  with more than 21,000 stores around the world.

Former Secretary of State John Kerry Address the Summit on May 8th, where he will discuss the importance of the challenges that we face in securing a sustainable future. John Kerry’s appearance on the Seeds&Chips stage follows the first post-presidency speach of the 44th President of the United States Barack Obama in 2017. The Global Food Innovation Summit represents an important opportunity for Secretary Kerry’s message to reach an important sector of the tech world, as food becomes an increasingly important aspect of sustainability.

Last year President Obama, with his extraordinary charisma, paved the way towards uniting the goals sustainability with food, the environment, and the climate in a debate which raised the level of international discourse. Seeds&Chips is committed to continuing along this path with the knowledge that the new model and the innovations related to food must reach every corner of the planet".

TUTTOFOOD continues the partnership with Seeds&Chips, providing his experience in the food&drink sector and offering first place to the most advanced themes of agri-food innovation. The next odd year the Forum will return to take place from 6 to 9 May 2019 at fieramilano during TUTTOFOOD.

For information on costs and means of access to Seeds&Chips 2018