Milan, 8 May 2017 - TUTTOFOOD 2017 opens today at fieramilano, and will run through to Thursday 11 May. This edition will consolidate the record results achieved at the EXPO edition, confirming the event’s role as a hub of knowledge and business; a role further underscored by the attendance of many representatives from the institutions at the inaugural conference, which analysed the highly topical issue of food policy.

"In today's world, there are many new prospects for exports in the agrifood industry," said the Italian Minister for Agriculture, Food and Forestry, Maurizio Martina. "In this context, TUTTO FOOD confirms its role as a fundamental platform enabling us to working closely with the country as a whole. The world looks to Italy as a point of reference for food and health. It is important to have fair rules and open markets so as to facilitate the work of small and medium-sized businesses."

 "We involve more than 1,500 Italian companies in promotional activities," said the President of ICE Agency, Michele Scannavini. "For us, it is essential for certain trade fairs to be international points of references. We focus on the most important events: we will be bringing over 240 foreign operators to TUTTOFOOD 2017, and expect to close 10 agreements with foreign operators."

"Milan is a resilient city, ever ready to seize new opportunities - like the new Food Week - and in this it represents the entire country," said the Milan's Mayor, Giuseppe Sala. The President of the Lombardy Regional Authority, Roberto Maroni, was proud to point out that "Lombardy is Italy's leading agricultural region; with the 2014-2020 programme, we are committed to enhancing competitiveness by improving the supply chain and promoting sustainable management.

"The agrifood indistry is very important for the Italian economy," said Marina Natale, CEO of Fiera Milano Spa. "It generates a turnover of over €135 billion a year, and exports in 2016 have reached the record figure of roughly €38 billion. Through its integrated supply chain approach, TUTTOFOOD 2017 acts as an effective driving force, enabling companies to seize the new opportunities offered by this increasingly internationalised market. "

The debate stems from the results of a survey carried out for TUTTOFOOD by Censis, based on the question: "What do Italians eat?" Most Italians would seem to have a pragmatic approach to food: 14.5 million eat a bit of everything, 7.3 million give priority to typical Italian products and genuine foods, and 6.4 million focus on healthy foods. Other trends that emerge include a focus on conviviality (3.8 million), price (3.3 million) and habit (2.4 million), while another 2.4 million define themselves as gourmands.

In terms of business, TUTTOFOOD investments considerably on Italian and international buyers (over 3,000 in all), who have already booked nearly 20,000 appointments with the event's 2,850 exhibitors through the new MyMatching platform, which allows for a more targeted matching of supply and demand.

In selecting its international buyers, Fiera Milano has also made use of the expertise of the ICE Agency, in particular for target markets USA, Canada, South America, Germany and the Persian Gulf Countries. This afternoon, ICE President Michele Scannavini will sign an agreement with Walmart (at the event with 18 buyers) through which a large selection of Italian products - including oils, wines and pasta - will be distributed, by a single brand, in 3600 stores of the largest chain worldwide, which boasts a turnover of over $ 485 billion a year.


TUTTOFOOD 2017 will run until 11 May 2017 at fieramilano.
For up-to-date information: www.tuttofood.it; @TuttoFoodMilano; #tuttofood2017

Fiera Milano Press Office
Rosy Mazzanti – Simone Zavettieri
T: +39 024997.7457 
E: press.tuttofood@fieramilano.it


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