From the 7th to the 13th of May, TUTTOFOOD will be promoting MILANO FOOD CITY alongside Comune di Milano. A week of food-related events will bring the streets of the Lombard capital to life, all in the name of premium quality food and healthy eating.
The event, established last year as a spin-off from EXPO MILANO 2015, is expected to meet and surpass the numbers achieved at the first edition: over 178 thousand people across 320 activities, including events, show-cooking demonstrations, tastings, talks, meetings and much more.
The success of the first edition of MILANO FOOD CITY was further consolidated by the booking data from the city’s hotels, which has been published by the Chamber of Commerce. RES STR Global indicators reveal a 10% increase (from 68% in 2016 to 78% in 2017) in booking rates in the week of the 1 - 9 May 2017, and a 94% peak on the night of Monday 8 May and a 96% peak on the night of 9 May, the days in which Obama was visiting the city.
This year, the event will reassert its central role within the metropolitan city in terms of the promotion of Italy’s production chain and food excellence, with a special focus on health and sustainability.
The important events organised by Confcommercio Milano Monza Brianza Lodi, the Guangiacomo Feltrinelli Foundation and the Umberto Veronesi Foundation, in partnership with TUTTOFOOD, will be incorporated and enhanced by integrating the best experiences relating to the food and beverage sector, resulting in shared growth in the name of quality.
The events that will involve both Italians from all over Italy and tourists from all over the world, will provide interesting business opportunities in terms of the potential linked to food sector companies.
An unmissable public opportunity to re-discover the world of Italian and international agro-food through specific themed pathways, and savour, from a cosmopolitan and unique point of view, flavours and tastes that span and explore the various different ways of making food.
For more information: http://www.yesmilano.it/index.html