About The Fair

You are here


Capture new trends to increase consumption of fruit and vegetables: this is the goal of the 2017 edition of FRUIT&VEG INNOVATION  –  the global meeting point between demand and offer for the entire industry, scheduled from May 8 to 11 at Fiera Milano.

A new concept evolving from a traditional exhibition to a place of relationships and experiences, where fruit and vegetable products combine with the latest evolutions in food&beverage.
In this context fruit and vegetables acquire a higher value as the chance to educate people to healthiness in line with new lifestyles, both in domestic consumption and out of home.

An event competing with the strongest global shows, attracting major players to Italy thanks to the conjunction with TUTTOFOOD – the international food&beverage event – and showcasing the top-level production of the fruit and vegetable industry system.






FRUIT&VEG INNOVATION is organized by:

Una joint venture tra Fiera Milano e Verona Fiere
SS del Sempione km 28, 20017 Rho - Milano
Ph +39 02.49976528   Fax +39 02.49976587  
e-mail: angela.putignano@fieramilano.it


Co-located with



  • Copyright 2012 ©
    Fiera Milano SpA
    P.Iva C.F. 13194800150
    All right reserved
    S.S. SEMPIONE 28 - 20017 RHO (MI)


Sign up to our newsletter to stay informed about all the latest show and industry news, product launch information and trend reports. 

>> Subscribe now