The first edition of TUTTOFOOD held in Milan from 5 to 8 May, achieved its goal of being an exclusively business international fair. The 1267 exhibitors were rewarded by a flow of Italian and foreign visitors that was significant both in quantity and quality. The major national and international  distribution chains that were present found a vast range of products to suit all needs, from niche products to the quantities requested by private labels.

The four elements that differentiate it from its competitors are:

• Visitor quality
• Internationalization
• Innovation
• Location

The four days of the show were enlivened by informative intervals and professional up dates. Among the initiatives that stand out: the Food Oils Forum at which an AC NIELSEN analysis of Italian consumers’ habits and tendencies with regard to choice of oil was presented; the Conference on promoting the health benefits of goat’s-milk derivative products; the 8th CISETA Congress on food science and technology.

Great success was also enjoyed by the two show cases for Innovative and Niche Products and the TUTTOFOOD CHEESE AWARD, which recognized DOP and niche cheeses, with the aim of promoting dairy products and increasing their presence on the international market.
Events such as Nemo Next Food, the World Flambé Competition, the World on a Plate and the off-site event, Giallo Milano were also great media successes.

TUTTOFOOD hit the target with a long-awaited international show that has already become a solid reality thanks to the numerous requests to participate in the 2009 edition.