Madeo has built its strength by focusing, since its origins, on an ethical breeding system and ecological innovation, to the point of becoming the most important native breed supply chain in Italy, certified and awarded internationally. The choice of Apepak cloths for packaging represents for Madeo the last step of a path based on respect for the environment and on the eco-sustainability of each resource. "In particular for the black pig cured meats, we have chosen to use natural casings in cotton and Apepak beeswax: the use of a 100% natural and biodegradable cloth, as opposed to the use of plastic, marries with the green and ethical approach of our supply chain.Together, Madeo and Apepak launch this exclusive and innovative collaboration, the first in the sector, offering the market a choice of unique quality, the result of processing techniques with reduced environmental impact that bring with them all the value of tradition. When conscience influences our big and small choices, we can really hope for a collective change"