IL PESTO DI PRA' DI BRUZZONE E FERRARI SRL
Pesto di Prà chooses nature with the flavour of Pesto Genovese in sustainable packaging. The company's biggest challenge now is to mitigate the environmental impact of its activity through a technology that aims in some of its stages at self-generation of energy. "We will continue to act in this direction because we are aware," says Stefano Bruzzone, company's owner, "that our contribution to the creation of a sustainable development able to generate value by meeting the needs of the environment is fundamental. In this regard, packaging also plays its part: for such a good Pesto a form that respects Ligurian tradition motivates the choice of the ancient mortar, but the main focus lies in respecting nature with the launch of the new 70% recycled plastic “Mortaietto”. Pesto di Prà chooses Nature is the claim of the new “Pestifera” campaign! All the flavour of Genoese pesto in a sustainable packaging.