Pesto di Prà chooses nature with the flavour of Pesto Genovese in sustainable packaging. The company's biggest challenge now is to mitigate the environmental impact of its activity through a technology that aims in some of its stages at self-generation of energy. "We will continue to act in this direction because we are aware," says Stefano Bruzzone, company's owner, "that our contribution to the creation of a sustainable development able to generate value by meeting the needs of the environment is fundamental. In this regard, packaging also plays its part: for such a good Pesto a form that respects Ligurian tradition motivates the choice of the ancient mortar, but the main focus lies in respecting nature with the launch of the new 70% recycled plastic “Mortaietto”. Pesto di Prà chooses Nature is the claim of the new “Pestifera” campaign! All the flavour of Genoese pesto in a sustainable packaging.