The objectives of the project are to find and develop innovative patented product packaging solutions, to be used both for the food sector, as in the case of shake & drink and no food, just think of the possible use in cosmetics and medical. Self-heating and self-cooling flexible packaging where and when you want, they create practical and ergonomic solutions for pre-packaged products in order to: - Anticipate new behaviors in people's lifestyle and purchases - Create unique consumer experiences - Respond to the needs of growing and convenience-oriented markets The patented technology is unique in the world for a flexible container capable of autonomously heating or cooling any type of drink in a very short time. The safety of each individual bag is subjected to a pasteurization process which guarantees safety from a microbiological point of view and prolonged shelf life and guarantees the non-use of preservatives and dyes. The exothermic reaction has a +30 heating effect. Given by the combination of calcium oxide and water which in a short time heats each liquid contained within it while the endothermic reaction generates a cooling of the liquid by means of a mix of saline solutions which lead to -18. The safety of the packaging is guaranteed by a perfectly sealed environment, which protects the product from accidental bumps and breakages. The bags are made with laminated plastic resistant to traction and compression and have an internal pouch that protects the solution that generates the reaction from the liquid. Shake & drink is a revolutionary product which, thanks to its innovative and patented packaging technology, self-heats and self-cools tea, coffee, with and without sugar, and a protein drink in just 2 minutes. any type of drink. The patent is worldwide