Fiera Milano, Rho

Packaging award

La Mischia

Rustichella d'Abruzzo S.p.A.

From jeans to pasta packaging: the Rustichella d'Abruzzo revolution in the field of eco-sustainability. Today the important search for recyclable materials and the contamination between fashion and food, has led the Rustichella d'Abruzzo company to transform the most famous label in the world into a real pack to contain pasta. From the so-called Texon Vogue, a washable cellulose introduced on the market by Texon in the 90s for the production of clothing labels, Rustichella has decided to create an exclusive container for an equally exclusive pasta. All this was possible because the material is printable with any technique and resists seams and tears. The material is in fact produced exclusively with FSC certified cellulose. In addition, the Oeko-Tex certification certifies the total absence of toxic or dangerous substances for humans and the environment.