Fiera Milano, Rho


TuttoFood, fiera Milano Rho

Area Evolution Plaza

Day: 25/10, Monday

hours: 15.30-16.30



Sustainable supply chain management: digitalisation and trust at the forefront.


During the first wave of the Covid-19 pandemic in March 2020, DNV launched a survey of more than 4,500 consumers in 15 countries around the world to explore ‘What matters to consumers when buying food&beverage products?’. The results highlighted the demand for greater transparency on the origin of products and raw materials, confirming that consumers are willing to pay more if a product or producer is certified to quality/food safety standards. At the forefront of consumer priorities are the products origin and quality and transparency on sustainability and safety aspects throughout the supply chain.


In July of the same year, DNV launched a second survey aimed at companies, ‘Competitive advantage through supply chain resilience'. Among the 1,142 companies from all sectors interviewed worldwide, Food & Beverage companies showed greater awareness of supply chain risks and the need for business continuity. There is also a need to guarantee the origin and integrity of products throughout the supply chain through innovative digital solutions such as blockchain.


Assuming that food safety is a priority for consumers, how can companies communicate the sustainability of products and supply chains to end consumers? What information is relevant? How to ensure continuity in the supply chain without compromising product quality and safety?


Discussing the results of the two studies, we will hear the point of view of key players in the food and retail sector.


Moderator: Marco Zanardi, Presidente di Retail Institute Italy



Stefano Santamato, Sales Manager Central & Southern Europe, FMCG & Retail, in DNV

Alessia Bonifazi, Head of Communication & CSR Lidl

Alberto Sartori, Supply Chain Manager, in DNV

Luciano Pirovano, Board Member of International Seafood Sustainability Foundation (ISSF) and Global Sustainable Development Director in Bolton Food