The Covid19 crisis has changed the consumption habits of Italian and European citizens.

Consumers have become more digital but also more attentive to sustainability, safety and origin of products, responsible production practices, etc. In just a few months, the Covid-19 crisis has brought several changes both in the way people live and in the way companies operate.

And it is precisely on the modus operandi of food companies that this panel focuses, where the watchword is digitalization.

As the Italian agri-food sector is a leading vertical for the country's economy and a growth vector in terms of exports, it is essential to keep up with innovation in order not to lose competitiveness at international level. In this sense, digitalization can bring several benefits:

- Faster data transfer and sharing

- Greater production efficiency

- Multichannel marketing

- More effective organizational management.

Through practical cases, Sinfo One, xFarm and Connecting Food, will illustrate industry best practices for end-to-end supply chain digitization, in accordance with the principles expressed by the from farm to fork strategy of the European Green Deal.

They will discuss how technology can address new industry needs. How blockchain fits into this paradigm and what is the concept of digital twin. How to maintain the efficiency of supply chain processes while meeting the data-driven needs of the industry. How the FDA and EFSA are doing in this regard and what impact the Food Safety Modernization Act will have.

Drawing on the experience of seasoned executives from the European Foodtech and Agtech worlds, we will seek to share insights aimed at answering these questions.

Moderator:

Sonia Bennati, Editorial Manager, EDITRICE ZEUS SAS

Speakers:

Paola Pomi, Ceo, SINFO ONE S.P.A

Giovanni Causapruno, Business Developer & Food Supply Chain Manager, xFarm 

Alessandro Conti, Market Lead Italy, Connecting Food