Digital Food Marketing: the new world of food and catering
The era of communication by mouse is an age that makes us feel close even if distant in time and space, that provides free access to information, whether it be news, insights, business or personal messages. This new world brings us closer together, but it does flatten us out and risks creating a stream of communication that is short-sighted, superficial, confused, fragmented, in which the drifts of (dis)information and standardisation can lurk.
Especially when dealing with vital issues such as food, the environment, hospitality. Covid-19 has accelerated habits and needs: how to deal with a world of contemporary communication, in real time, fragmented among a thousand social media channels, without losing compass and corporate identity?
Nicoletta Polliotto, Founder & Food Project Manager, Muse Comunicazione
Marzia Baislak, Co-founder, Qualitando
Christian Creati, Ceo e Co-founder, Acquainbrick
Ilaria Legato, Brand & Food Designer