Digital Food Marketing: the new world of food and catering

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Fiera Milano, Rho
08-11.05.2023

Moderator

Nicoletta Polliotto

Founder & Food Project Manager, Muse Comunicazione

She is a digital project manager for the agency Muse Comunicazione, an expert in food & restaurant marketing and a well-known conference speaker in the world of Travel and Digital Food Marketing. Owner of the blog CnR Comunicazione nella Ristorazione (Communication in Catering) which turned 10 years old in 2020! Lecturer, consultant and digital designer. She collaborates with TTG, SMAU, BIT, TuttoFood, Host, SIGEP, LUISS Business School, IHMA, ITS, IATH, IED, FIPE, Esac formazione, ALMA, Confcommercio, FIPE, Confesercenti, AT Confesercenti Emilia Romagna, CNA, EBT Venezia, EBIT Veneto, Fiera Milano, Giunti Academy, Gambero Rosso Le città del Gusto, Wine Tourism digital camp, Sole24 Business School, Retail Hub, Food Genius Academy, CamCom Roma, WeGILL, Made in italy Business School, UR Lombardia Union Transport, Union Camere Lombardia, teging Puglia, Associazione Turismo enogastronomico Italia, GAL Garda Valsabbia 2020. Certified trainer for ParoleOstili. Member of the Scientific Committee of BTM Puglia and BTO. She’s author of 3 textbooks and editor of the new Hoepli series on tourism and catering: DMT - Digital Marketing Tourism. She founded the DFMLab academy, where food meets digital. Now she decided to move online, with on-demand courses on Udemy. She presents Video Lessons on YouTube and Facebook, which now have become also a podcast on Spreaker and a Channel on Telegram: Pensieri Balenghi.

Speakers

Marzia Baislak

Co-founder, Qualitando

Marketing and Sales Manager with twenty years of experience in the Hospitality sector, first as Product Manager and then as Marketing and Communication Director. Expert in Customer Satisfaction and Web Reputation, in 2011 she founded Qualitando together with Alma Vigorita and Luca Poretti. She has also been involved for several years in training at universities and specialized institutes. Plus, she was a speaker at the most important industry events in Italy.

Christian Creati

Ceo e Co-founder, Acquainbrick

Born in 1987 in Milan but Suzanne by adoption, he is co-founder and sole director of Acquainbrick srl SB. With an important background in the world of communication, event organisation and staging, Creati has put all of himself into building from scratch an innovative project for the Italian market, giving life to the first startup that produces water in recyclable cardboard, defined as one of the most exciting projects of his career. Creati is a tireless researcher of entrepreneurial adventures, with a resilience in selling directly proportional to his stubbornness in making mistakes. He currently runs several businesses and parallel projects, after a journey that has led him to learn positive lessons from his falls in defiance of the laws of gravity, knowing that for every past failure you can expect at least 2 future successes. And so far, arithmetic has proved him right.

Ilaria Legato

Brand & Food Designer

She deals with Brand and Food Design for the hospitality world and the development of food formats with a focus on catering and hospitality. She is a Hoepli author. After graduating in Political Science with a sociological focus from Florence University, she studied Communication Design at the IED in Milan. She carries out an intense teaching activity in the sector: she teaches Design Methodology at the School of Communication Design of the IED in Rome and coordinates the Master Brand Design and Management for Food Wine and Tourism for the IED in Florence and the IED in Barcelona. A speaker at conferences and events in the sector, she has lectured for various national and international organisations, including Blue Horizon International in China and the Gambero Rosso Master's course at Ca' Foscari University in Venice, Suor Orsola Benincasa University in Naples and IULM University. She is the founder, together with designers Paolo Barichella and Mauro Olivieri, of the "food designers" group: thanks to their contribution, in 2006 the Food Design specialisation officially entered ADI (Associazione per il Disegno Industriale) with a thematic commission and the first Food Design Manifesto.