Digital transformation and large-scale retail trade: let's take stock
The rapid change brought about by Covid19 has, more than others, overwhelmed the grocery sector, which has found itself facing challenges that until now had been underestimated and looking for innovative solutions to respond to new market and consumer needs. From the double-digit growth of online shopping, to the reorganisation of shop layouts, to the management of the customer experience between omnichannel and last-mile retailing, Covid19 has swept through the grocery sector.
Stefania Lorusso, Editorial Director, Distribuzione Moderna
Alessandro Barchetti, Chief Digital Officer, Unes Supermercati
Bruno Bianchini, Strategic Marketing Director, Penny Market Italia, REWE Group
Stefano Cini, Consumer Intelligence Director, NielsenIQ
Marco Pisani, Digital&eCommerce Manager, Bennet