The discount store distribution system has built its competitive advantage on its small assortment, low prices and spartan environment. Over time, however, the sector has evolved and many players have diversified their offerings by exploiting distinctive characteristics that have often blurred the boundaries with traditional retail competitors. What are the prospects for the development of discount stores in Italy? How will these formats adapt to the current economic climate and the increased service and convenience needs of a customer whose digital literacy has been accelerated by the pandemic?
Giuseppe Stigliano, Global CEO, Spring Studios and Professor of Retail Marketing Innovation
Massimiliano Silvestri, President, LIDL Italia
Patrizio Podini, President and General Manager, MD