Healthy Food - Happy Customers

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Fiera Milano, Rho
08-11.05.2023

Moderator

Cristina Lazzati

Editor-in-Chief, Mark Up and Gdoweek

With a degree in Economics from the Bocconi University, she began her journalistic career in the 1990s, collaborating from New York with Elle, L'Espresso and Italia Oggi. After leaving the United States, in 2000 she moved to Milan where, after a brief television stint with the program Target (Canale 5), she began working in the retail sector for Gdoweek, becoming the editor in 2008. In 2011 she became deputy director of the Retail Area and in 2014, with the transfer from Gruppo 24 ORE to Gruppo Tecniche Nuove, she took over the editorship of Mark UP, Gdoweek and the Retail Area magazines, as well as the editorial direction of the monthly publication Cucina Naturale. Often called into the field on the themes of innovation, retail and marketing, she is scientific director of the Master in Retail & Sales Management at the 24Ore Business School and collaborates with LaRepubblica.it.

Speakers

Alessandra Corsi

Chief Category Officer, Conad

Over 25 years of national and global experience in Consumer Goods, both in industrial listed companies and retail groups in Marketing, Trade marketing, Sales, Strategic and Planning management. Now she’s leading the category team in charge of assortment and promotional plans at national level, together with own brands management and development of the first Italian retailer, Conad.

Dominga Fragassi

Head of Marketing and Corporate Marketing, Pam Panorama

She’s the Head of Marketing and Corporate Marketing of Pam Panorama. In addition to coordinating Pam Panorama's external and internal marketing and communication area for the three channels of the company (hypermarkets, superstores and supermarkets), she manages Pam Panorama's institutional communication and corporate projects. In recent years she managed and coordinated numerous projects, which include: the media communication Campaign Insieme a te per l'Italia (Together with you for Italy); the educational initiative Nutri il sapere (Feed the knowledge) that involved primary schools of the territory for the promotion of good food practices in collaboration with the University of Padua, the Women and Children's Health Department and the Salus Pueri Foundation; Pam a casa (Pam at home) for the shopping service with home delivery; the creation of Bosco Pam (Pam Wood) in Enego, an area that was heavily hit by the storm Vaia in 2019; the design of Alveare Pam (Pam Beehive) to preserve and support biodiversity and the creation of a plastic free path inside the company headquarters and a process of separate waste collection both at the headquarters and in the main stores.

Eleonora Graffione

President, Coralis

Being the president of Coralis, a consortium of companies in the small distribution sector, Elena Graffione is making her way in the large-scale retail trade, a reality that is typically directed and organized by men. She was appointed to this important position in 2002, after having developed extensive experience as an entrepreneur. She is also a councillor of ADM, an association that brings together the entire Modern Distribution, and of GS1 Italy, better known as INDICOD-ECR, that has control over 35,000 companies of consumer goods among Industry and Distribution. Genoese by birth and Milanese by adoption, like all women she is called upon to cover several roles and to distribute her energies on several fronts; in addition to being an entrepreneur, in fact, she is a wife and a mother, a mix that allowed her to express her personality at its best when at work. Pragmatic and flexible, she is attentive to change, which she considers an excellent opportunity if accompanied by the ability to grasp and internalize it. For Coralis, Eleonora Graffione wanted to reinterpret the distribution service typical of large-scale distribution by meeting the needs of customers in the neighbourhood and focusing on expanding the range of goods to be offered, as well as on flexible opening hours, pricing strategies linked to geographical location and greater control over products' supply chains. As she points out, “if the industry is mechanical and therefore masculine, distribution must go back to being sensitive, welcoming, transversal and therefore feminine”. Her vision is contemporary, precise and concrete and aims at results and people's satisfaction without neglecting the typical feminine sensitivity.

Elena Presezzi

Senior Consultant, Eumetra

Graduated in Theoretical Philosophy, she has been working in the field of market research for almost thirty years. She has a specific experience in the field of qualitative research, where she was Research Director in the main Institutes, Eurisko, Gfk, Ipsos; today she is Senior Consultant in Eumetra. She has been involved in research in various fields, with a particular focus on the themes of mass consumption and with particular reference to food area, distribution, media, personal services, semi-durable goods and furniture, clothing and fashion. She has worked with many leading Italian companies in the field of FMCG and retail. The natural curiosity and constant attention to social trends and dynamics make her particularly competent on profiles, attitudes and evolutions of Italian consumers, that she has been dealing with for years in all ways through workshops, groups, ethnographic observations. She is an indefatigable researcher of all well-being shapes, who finds especially among her passions: cinema, literature, art, travel, even in the food and wine field.