The CEOs of the large-scale retail sector discuss business models, formats and integration between channels
The large-scale retail sector has undergone profound changes in recent years, challenged once again by the pandemic emergency, which has upset the purchasing habits of consumers. But 2020 was a record year for retail: e-commerce and stores grew strongly in almost every department, and particularly in the local area, superstore and discount distribution channels. The global dimension of supply circuits, the demands of food safety and quality, the proliferation of standards, the shift in the balance from production to retail, are some of the transformations that all players have to deal with. On the consumer side, on the other hand, the key words that have moved the market in recent years have been "Fresh", "Convenience" and "Italianity". Consumers are increasingly moving towards products that are targeted and relevant to their new needs, with a focus on innovation. Which is not only about the product, but also about the buying process. The physical store still holds the largest market share but, driven by the digitalisation of society, it is a touch point that is already turning towards smaller and more usable surfaces. And with the growth of digital and e-commerce, omnichannel strategies will be increasingly relevant.
Armando Garosci, Director, Largo Consumo
Marco Bordoli, Managing Director, CRAI Secom and Crai Soc. Cooperativa p.a.
Fabio Castignetti, Partner, Customer Transformation, PwC Italy
Nicola Pierdomenico, Chief Executive Officer & President, PENNY Market Italia, REWE Group