New formats of large-scale retail trade

Fiera Milano, Rho


Giuseppe Stigliano

Global CEO, Spring Studios and Professor of Retail Marketing Innovation

Entrepreneur, manager, keynote speaker and lecturer at several international universities and business schools. In his role as CEO of Wunderman Thompson, he is tasked with leading a team of over 200 talented individuals with expertise spanning business strategy, creativity, technology and data. Prior to his current position, he worked in the global innovation company AKQA as Executive Director Europe and led the WPP team dedicated to the FCA group in EMEA. He previously co-founded two startups and earned a PhD in Economics and Marketing, studying between the US and Europe. Stigliano is co-author with international guru Philip Kotler of the texts: Retail 4.0 - 10 Regole per l'Era Digitale (Mondadori, 2018), already translated into six languages with over 25,000 copies; and Onlife Fashion - 10 regole per un mondo senza regole (Kotler, Pozzoli, Stigliano, Hoepli, 2021). As keynote speaker and moderator, Stigliano is considered an authoritative voice on topics such as digital transformation and business innovation, leadership, retail marketing and fashion marketing.


Domenico Brisigotti

Commercial Director, COOP Italia

Strongly goal-oriented manager, he has dedicated his professional life to developing the value of the relationship between industry and distribution; He has gained a long experience in leading multi-professional teams, and in reorganization and process innovation PROFESSIONAL EXPERIENCE 2018 – 0ggi Bologna – Coop Italia – Direttore Commerciale Food He guides purchasing policies towards the big brand industry and towards private label producers. He is responsible for the commercial plan. 2015 – 2018 a) Bologna - Coop Italian Food S.p.A. – CEO b) Prato – Coop Italia - Direttore commerciale Non Food c) Hong Kong – Coop Far East - Membro del CdA 2000 – 2015 Bologna - Coop Italia – Direttore Private Label 1989 - 2000 Bologna - Coop Italia - Group Product Manager Private Label 1986 - 1989 Milano - Prenatal S.p.A. – Buyer

Edoardo Gamboni

Commercial Director, VéGé Retail

Born in Rimini, I am 57 years old, graduated in Law in Bologna on 24/01/1989. After apprenticeships as a practising lawyer and notary, I joined Marr in Rimini at the beginning of 1991. In the meantime, I had to leave for military service late, with the idea of assisting the two in-house lawyers, but then I was assigned to the commercial/purchasing department. After four years, I moved to Coop Italia, Casalecchio office, until the summer of 2000 as buyer/category of detergents and tissue, and from July 2000 I joined Interdis, with the qualification of buyer, then from January 2006 as purchasing manager and in the years immediately following as commercial manager. At VéGé, I have had numerous so-called external experiences, in addition to internal ones, 2000/2001 alliance with Standa, then 2002/2006 Mecades (Despar, Crai, Metro, Sisa) then 2007/2011 Sicon (Conad, Rewe), Aicube 2012/2018 (VéGé, PAM) and finally Aicube 4.0 2019 (VéGé, PAM then exit and Carrefour). Since February 2018, I have also been part of IPC by Ifa International, an international consortium in which, in addition to VéGé Retail, Ifa Retail (Spain) and Sonae (Portugal) also participate.