Buyers at TUTTOFOOD 2021 found what they were looking for and even more

Fiera Milano, Rho


Buyers at TUTTOFOOD 2021 found what they were looking for and even more

From European and non-European gourmet chains to distributors and importers of mass consumption and niche products, everyone has found something unique and unexpected.

What do those who experienced the event in person, such as the buyers, think of the revived atmosphere experienced in the pavilions? And of the numbers that consolidate a result beyond expectations for the return in attendance? Here is what they told us in their own words.


Europe remains an important market for international agribusiness. And Ireland is undoubtedly one of the most dynamic, driven by double-digit post-pandemic GDP growth rates. Buyers from Ireland's most important gourmet chain were also present at TUTTOFOOD, commenting: “This year we were particularly looking for dairy products and cured meats. Being a gourmet chain, we are looking for quality products not only Made in Italy, which is very appreciated in Ireland, but also from many other countries, which we found at TUTTOFOOD: there were many territories and, above all, all the products gathered under the same roof, which is an important advantage for us”.


The gourmet phenomenon is rapidly expanding in the Old Continent and other areas, such as the Mediterranean basin. This is how the buyers of one of the most important gastronomic chains in the region experienced TUTTOFOOD: “We are retailers of premium quality specialities from all over the world. We select the best from various countries and offer them to our customers. Italian products occupy an important place in our catalogue. Still, our commitment is to provide typical local products from many different countries, united by craftsmanship and attention to the sustainability of production processes. For us, TUTTOFOOD represented an important opportunity to discover the latest trends in the sector and the novelties to be included in our stores”.


And the declinations of gourmand food also extend to more natural proposals. A combination mainly felt in North America, where the contrast with the mainstream offer is stronger. Here is how the buyers of the leading importer and distributor of natural and organic products in Canada explain it: “Ours is a ‘shrewd’ customer who knows what to look for, reads labels and is not satisfied with the famous brand. For many Canadian consumers, European products are synonymous with quality and strict production criteria. They are middle-upper class customers, primarily urban, often single, who, in addition to naturalness, are also looking for ease of use and storage. That's why at TUTTOFOOD, we were mainly looking for quality natural frozen products. We also found plant-based meat substitutes and products that combine naturalness with tradition. For many Canadian consumers, European products are synonymous not only with quality but also with strict production criteria”.


Professional visitors from 111 countries and buyers from 66 countries chose TUTTOFOOD once again this year to seek out the best Italian and international quality agricultural foods. And they have already made an appointment with exhibitors at fieramilano for the 2023 edition.