Working in Food & Beverage is a matter of passion, not just business. Aromas, flavours, textures - and ever more carefully designed, as well as sustainable, packaging - contribute to a multi-sensory experience that can only be appreciated by looking, touching and tasting in person. That’s why TUTTOFOOD 2021 will be back at fieramilano from 22 to 26 October: an indispensable moment to discover the most interesting consumer trends and product innovations, as well as networking, creating new relationships and consolidating existing ones.

Numerous Italian and international buyers are already confirming their presence at the event. "The experience of tasting and trying products, and meeting suppliers in person, is vital. That’s why we will be at TUTTOFOOD 2021, where we expect to find the latest European product innovations, new recipes and new ideas”, says Prenesh Lingham, Group Procurement & Control Manager at Guvon Hotels & Spas, South Africa.

Amr Tawfik, Sales Director of Arabian Stores Co., Ltd., Saudi Arabia, adds: "Participating makes a difference: my goal is to see, try and test high quality products. In addition to traditional products, the fair also presents emerging consumer trends and new market sectors. It gives us the opportunity to learn about product innovation, market trends and training".

A key step with new companies

In order to get to know the products and consolidate the relationship, attendance is also essential according to Besher Zarnaji, Managing Director of Valor International Trading, Qatar: "As well as being more practical, it is also nicer to meet companies face to face during the fair, especially when it comes to new suppliers. It is essential to know their products: we are always looking for trendy products to enrich our offer".

"I consider face-to-face contact important when creating and consolidating business. Visiting the show also allows for more personalised attention to detail, as well as seeing the product first-hand. For me, it is essential to find new products for my Italian import company”, concludes Tom Berger of Guido's Fresh Products, USA.

An experience you can enjoy in total safety thanks to Safe Together, the protocol developed by Fiera Milano that covers access procedures, management of the exhibition areas - including sanitation - and protective measures during the visit. This year, furthermore, it will be easier to manage relations even with those who cannot be present thanks to the implementation of MyMatching within the Fiera Milano Platform, an exhibition area and a digital marketplace to stay connected with your targets and present your products at their best thanks to innovative and interactive tools.