Innovation, consumer trends, digitalisation: this and much more at TUTTOFOOD 2021

Fiera Milano, Rho


Innovation, consumer trends, digitalisation: this and much more at TUTTOFOOD 2021

Straight from some of the most important and exciting international buyers themselves, proof that “being there” in person is the key to keeping up with the latest developments in the sector.

There are countless reasons for visiting TUTTOFOOD 2021 in person, held alongside HostMilano and MEAT-TECH at fieramilano from the 22nd to 26th of October. First and foremost, Food & Beverage innovation, which has been debuted in the highly international context of the Milan-based exhibition since its first edition. Then there are the unparalleled networking opportunities this international scope ensures. And, last but not least, a particularly keen eye on everything high-tech and digital.


This is confirmed by international buyers themselves, who won’t be missing out on being there again this year. One of these is Novruz Alkhanov, Senior Category Manager at Azerbaijan Supermarket, the largest brand in what is one of the most dynamic markets in Central Asia, who says: “We’re Retail leaders in our country and we're working to elevate large-scale retail in Azerbaijan to the highest international standards. This strategy also includes expanding the range of products we import from Europe and, in particular, from Italy. For us, TUTTOFOOD is a great way to achieve this goal.”


The extensiveness of TUTTOFOOD’s audience makes it possible to discover new products on offer, not just for big brands, but for operators in specialised niches too. “Establishing and maintaining contact with our existing and potential customers is key to our business — states Serene Martin, New Business Development Lead at Tree of Life, one of Canada’s leading distributors of natural and organic products — We can’t wait to be at TUTTOFOOD and foster this special relationship with brands and customers. Our goal is to find more Italian brands to add to our portfolio and to discover further innovations. In our field, innovations are actually mainly from Europe, such as new plant-based products, new flavours, or new frozen products.”


And TUTTOFOOD isn’t just a place for discovering product innovations and new consumer trends. It’s also a place where you can find technological innovation and digitalisation, as Vasiliy Tarasevich, Manager Acceleration Program at MGNtech (Russia), explains: “Meeting in person makes it possible to get the information we’re interested in more productively. Only at events like this do we get a great deal of information on new products and technologies. We’re particularly interested in the latter: digital innovations, not only in production, but managing finished products too, for example, dark kitchens and dark stores.”


TUTTOFOOD is an exhibition which, thanks to the broad spectrum of sectors present, the depth of the sectors and an extensive programme of insightful events, once again this year guarantees to meet and exceed the needs of Italian and international industry operators.