It will soon be time for the 2020 edition of Netcomm Forum, the Italian event of reference for innovation in the sector that sees TUTTOFOOD involved as partner and that will have a particular flavour this year, in light of the current situation. Data, trends, case studies, experts and round tables will take centre stage on 7-8 October during an event with a brand-new dual format entitled From Fashion Re-Design to Food Re-Volution.

2020 has brought significant discontinuity in terms of the economic outlook and marks a turning point in the behaviours of customers, e-commerce and retail channels. For 2020, Netcomm Forum is doubling up with a special edition dedicated to understanding the changes and re-thinking, re-designing, re-using and re-composing every element involved in customer and supply chain relations.

From multi-channel activities to new hybrid models and the move towards e-commerce. The new centrality of services and the new roles of stores. Live streaming as a new universal language that redesigns e-commerce, business, work and relations. Channels, technologies and digital marketing at the heart of every project, across every B2C and B2B sector. Two days in which to learn, discuss and redesign digital and distribution strategies.

An entire day focusing on the food of tomorrow

8 October will be dedicated to the Food Re-Volution. On-line Food & Grocery sales have been enhanced by many new service models in recent months, invented by both large firms and brands and by individual store owners. During the keynote speeches, Roberto Liscia – President of Netcomm and Executive Board Member of Ecommerce Europe will answer questions such as will the new scenario alter development trajectories that were already in place? Which services, models and platforms will stand out? How will the role of Food Brands and Food Retailers change in this new scenario?

TUTTOFOOD Exhibition Manager Paola Sarco will talk about the transformation that the exhibition sector is experiencing with regard to food, as it moves increasingly towards a platform model that does not just favour the meeting of supply and demand during the exhibition, but becomes a real partner that can support players in the segment as they develop their business, with a particular focus on internationalisation. There will be a spotlight on the ways TUTTOFOOD positions itself as an agro-food innovation hub for 2021, firstly with the new Fiera Milano Platform dedicated to the entire community of reference supply chains – exhibitors, visitors, buyers, journalists, bloggers and opinion leaders – but also by supporting SMEs in their access to financing, and ensuring complementarity with Meat-Tech, the Ipack Ima exhibition dedicated to processing and packaging in the meat and ready-meals sectors.