LIVE A STR…EAT PARADE at TUTTOFOOD!
The TUTTOFOOD Street Experience is the most dynamic and engaging section of TUTTOFOOD Milano 2025, featuring a lineup of exclusive events tightly linked to the key themes of the food & beverage industry.
This vibrant area is developed along Corso Italia, the main covered avenue cutting through Rho Fiera Milano exhibition center. Thanks to strategic partnerships with leading media outlets and industry experts, this high-traffic area will be transformed into a vibrant stage filled with content, experiences, and live performances.
GIALLOZAFFERANO Where Digital Meets Real-Life Cooking
From May 5th to 8th, 2025, GialloZafferano – Italy’s most beloved and followed food brand – will be the official media partner of Tuttofood.
After winning over millions of digital cooks, GialloZafferano brings its passion from the web to the heart of Rho Fiera Milano: a place where food becomes connection, creativity, and sharing.
GZ Lounge: our immersive experience space
Across 180 sqm, GialloZafferano will welcome visitors with its unmistakable energy and warmth. Each day will feature live cooking shows, inspiring talks, and special guests to celebrate today’s cuisine – a perfect blend of tradition and innovation, sustainability and wellness.
- Live Kitchen: jaw-dropping showcooking events with our chefs and top food creators, turning simple ingredients into culinary magic.
- Living Area: a cozy and versatile space designed for meaningful encounters with creators and bursts of inspiration.
- B2B Area: a dedicated hub for professional networking and sparking new collaborations.
We’re waiting for you!
Step into the world of GialloZafferano at Tuttofood 2025 – where food brings people together, inspires, and feels just like home.
FRATELLI BERETTA A unique mix of urban creativity and Italian taste
From May 5 to 8, 2025, Corso Italia at Tuttofood becomes an experiential space designed by Fratelli Beretta: live painting by Filippo Bragatt, street art installations for memorable photos, NFC gadgets, and tastings of Salamini. A unique blend of urban creativity and Italian taste.
TUTTOFOOD Green League
AWorld empowers individuals and organisations to embrace sustainable habits and wellbeing. Through AI-driven personalisation, gamification, and real-time impact tracking, it makes positive change easy and engaging. As the official partner of the UN’s ActNow campaign and the European Commission’s Climate Pact, AWorld guides people toward mindful choices—whether via the AWorld ActNow app or corporate integrations. Act now. Live better. Make an impact.
Act Now and make the difference: join the TUTTOFOOD Green League on AWorld!
