PROMOTING INNOVATION, fostering new business connections
Responsible innovation is the main pillar of TUTTOFOOD Milano. At our show, the Better Future Award offers a high-visibility platform to present innovation to international buyers, retailers, food service professionals, and pre-accredited trade media, by highlighting the most relevant global trends emerging in the food market.
2026 Awards
Organized at the exhibition by the magazines GDOWeek and MarkUp, the award will be divided into four categories:
- INNOVATION PRODUCTS: brand-new products featuring innovative recipes, special taste or peculiar nutritional values.
- ETHICS AND SUSTAINABILITY: a section promoting fair productions, actions for the planet, social initiatives linked to education, inclusivity, and projects for Global South.
- PACKAGING INNOVATION: brand-new products fostering environmental responsibility through a smarter use of materials.
- AWAY FROM HOME: innovative solutions for a easy, hands-on approach to the Out of Home demand.
- PRIVATE LABEL: this section recollecting the best co-packing experience both at national and global level.
- WELLNESS & ORGANIC: a special product focus dedicated to social, enviromental, and personal well-being
WHAT TO EXPECT?
In this area, you will have the opportunity to explore the Top-100 innovative products of the 2026 edition of the show, selected by an international professional jury. Journalist, buyers and visiting professionals may visit the area every day from 10am to 6pm and get inspiration for their future strategies.
On Tuesday 12th, at 4.30pm, Better Future Arena will also host the final ceremony, by GDOWeek e MarkUp.
