Fiera Milano, Rho


Pad.6  L01 M10


TuttoFood and Associazione Italiana Ambasciatori del Gusto present “Taste Arena”.


A destination where it is possible to meet and admire the great protagonists of the best Italian cuisine; the beginning of a journey in name of tasting and of the most authentic awareness, also, with an inclination for constant innovation.


A place where the international perspective will allow each visitor to expand his/hers horizons.

05/08/23 h 11:00 - 12:00

Thai SELECT: the certified original taste of Thai Cuisine

Thai food is one of the world’s best-known cuisines. It has been guaranteed by several renowned global platforms, for example, TasteAtlas has ranked Phanaeng Curry from Thailand as number 1 of the best stews and curries in the world in 2023.

05/08/23 h 13:30 - 14:30

Terramadre by Marco Sacco: a culinary journey through biodiversity in 56 ingredients

An appetizer composed of no less than 56 ingredients, or vegetables from the underground: such as smoked potato, onion in carpione, beet with cinnamon and cumin, and then what pops up: raw asparagus and baby carrots.

05/09/23 h 10:30 - 11:30

We have always been innovators and we will always be.

Everyday Zini continues its mission: to make Italian cereal specialties more and more accessible all over the world, to reduce the environmental footprint, to improve people’s lifestyle.

05/09/23 h 13:30 - 14:30

Swordfish with bloody mare, figs and almonds: Gianfranco Pascucci's explosion of flavors

The Ambasciatore del Gusto Gianfranco Pascucci brings his cuisine to Tutto Food's Taste Arena with an ingredient close to his heart: swordfish. Today, inadequate fishing or overly invasive cooking compromise the delicacy of its flesh.

05/09/23 h 15:00 - 16:00

Technology at the service of Quality: the all-round sustainability of a 100% Made in Italy Pasta

The year 2023 for Pastificio dei Campi, producer of Pasta di Gragnano IGP, is a year of transparency towards its consumers and environmental sustainability at three hundred and sixty degrees.

05/09/23 h 16:30 - 17:30

Showcooking with chef Peppe Guida

Chef Ambasciatore del Gusto Peppe Guida will accompany viewers in a show-cooking masterclass that will focus on the 3 most popular dry pasta cooking techniques.

05/10/23 h 12:00 - 13:00

Show cooking by the winning chef of the Dates Connection

05/10/23 h 12:00 - 13:00


With more than 50 years of history, Mowi, a global leader in salmon farming, offers a unique product of superior quality, with an intense taste and an excellent nutritional profile; a salmon that is also good for the planet, because it is responsibly farmed in the Norwegian fjords and ASC certified, the strictest environmental sustainability standard in aquaculture.

05/10/23 h 13:30 - 14:30

Giancarlo Perbellini's Salad Soup - A unique gastronomic experience that celebrates the authentic flavors of the earth

The Ambasciatore del Gusto Giancarlo Perbellini brings to Tutto Food's Taste Arena a cold Roman salad soup, sublimated by a tomato water reduction and accompanied by a brodetto made with celery, green apple and chive oil.

05/11/23 h 13:30 - 14:30

Arancino rice pudding, balsamic vinegar and strawberries by Andrea Scarpati - A journey from Leicester to Milan

The Ambasciatore del Gusto Andrea Scarpati will prepare a dish that combines flavors and traditions of two different culinary cultures. Arancini, an icon of Italian street food, meets the English comfort food of rice pudding to create a unique and original dish.

Our Vip Chefs

Gianfranco Pascucci

8 May 2023 h. 13.30 – 14.30

Member of 'Associazione Italiana Ambasciatori del Gusto' (Italian taste Ambassador), Gianfranco Pascucci is a self-made cook, co-owner of the restaurant "Pascucci Al Porticciolo" together with his wife Vanessa Melis. Their restaurant is one of the most relevant addresses in Italy for those who appreciate seafood. A nonconformist cuisine which introduces its excellence in the territory thanks to the great knowledge of the Tyrrhenian Sea and its products, to the attention on using the less used species, and to the commitment to the environmental cause (against the erosion and the destruction of the costs and of the sea bottom). Michelin starred since 2012, Gambero Rosso three forks, Espresso Guide's three chef's hats, these are only few of the most important recognitions obtained by Gianfranco Pascucci and his team, setting off the passion and the efforts they all give generously.

Marco Sacco

9 May 2023 h. 13.30 – 14.30

Member of 'Associazione Italiana Ambasciatori del Gusto' (Italian taste Ambassador), Marco Sacco is the son of restaurant entrepreneurs, and the owner of "Piccolo Lago", an historical restaurant since 1965 that today deserves two Michelin stars. A professional man who first learned the job when he was a kid observing his family and then improved his knowledge thanks to the masters of the culinary art, especially the French one. "Taking the past, modeling it in the present, projecting it in the future", this is the philosophy he grew constantly with passion through the use of fine techniques and keeping on studying, becoming nowadays a representative of Italian quality cuisine. Being Italian for him means starting from the territory, working with modern techniques, always respecting raw materials first.

Giancarlo Perbellini

10 May 2023 h. 13.30 – 14.30

Member of 'Associazione Italiana Ambasciatori del Gusto' (Italian taste Ambassador), Giancarlo Perbellini is the owner of "Casa Perbellini", one of the iconic places of Italian quality cuisine. He grew up surrounded by the gastronomic excellence of the Verona area, his cuisine is creative, with a refined and elegant taste. Descent of pastry chefs, he chose to become a cook out of passion. Different places both in Italy and Frances are the basis of his first solid experiences. He opened his first restaurant in 1989 and obtained two Michelin stars. Then he moved to Verona in 2014 and opened "Casa Perbellini" that within a year re-conquered the two Michelin stars.

Andrea Scarpati

11 May 2023 h. 13.30 – 14.30

Member of 'Associazione Italiana Ambasciatori del Gusto' (Italian taste Ambassador), Andrea Scarpati is the owner of "Sapori Restaurant" in Leicester. At 13 years old he approached the cuisine world and started to become familiar with the "white art" in the bakery nearby. After many experiences in Italy and abroad, he opened his restaurant in 2011 out of the national borders, with the aim to promote quality and conquer his client's trust thanks to his know-how. His cuisine, today, brings italianess in the United Kingdom.