THE RED CARPET WHERE EXCELLENCE SHINES
GDOWEEK and MARK UP, in collaboration with TUTTOFOOD, organize the first edition of the BETTER FUTURE AWARD, an award dedicated to the food excellence showcased at the exhibition. A jury of industry experts will evaluate the competing products based on 3 categories: innovation, ethics and sustainability, and packaging.
Sustainability arouses interest among consumers, who recognise the importance of being active in CSR for all companies wishing to prosper in the future. The award will be given to companies that have distinguished themselves in the following areas: industrial and supply chain processes, greening, territory-community, education, labour, health, minorities and society, and the global south.
The evolution of packaging goes hand in hand with the evolution of the industrial world, of consumption, of the operating and logistic methods and with the ever-increasing attention to the environment. The award therefore aims to assess the design quality of packaging, in its communicative and functional dimensions, with great attention to the explanatory elements towards the final customer and environmental sustainability.