PLEA - Private Label Excellence Award @ TUTTOFOOD

In collaboration with Cibus Link, NielsenIQ

Private Label is nowadays the primary growth engine of mass market retail. Yet, it still lacks an authoritative platform that addresses it from an industrial standpoint, delivering data, long-term vision, and full supply chain insights.

PLEA introduces at TUTTOFOOD the first International Private Label Observatory, combining a high-level supply chain conference with awards celebrating the most relevant Private Label projects of the past year. The initiative brings together manufacturers, retailers, and NielsenIQ data to position Private Label as a strategic industrial project, not merely a commercial lever. The event unfolds in three key moments:

• Private Label Observatory Presentation: A comprehensive study developed in partnership with NielsenIQ and endorsed by TUTTOFOOD. The findings will be compiled into a dedicated manual distributed during the show and presented at selected international trade show platforms.
• International Conference: A high-profile session featuring top executives from leading Italian retailers, food manufacturers, and international buyers, focusing on global Private Label trends, governance models, and growth strategies.
• Private Label Excellence Awards: Supply chain-driven awards recognizing the most impactful and innovative Private Label projects, assessed from the manufacturer’s perspective to highlight industrial excellence.