Data-Driven Retail: How Data Is Shaping Investment Decisions in Modern Retail

In today’s competitive retail landscape, the availability of data and the ability to interpret it are transforming how strategic decisions are made and investments allocated. Advanced analysis of store performance, customer catchment areas, territorial dynamics, and consumer behavior now allows companies to move beyond aggregated averages and gain a precise, predictive understanding of the market.

Next-generation retail intelligence platforms help identify high-potential locations, evaluate the economic sustainability of store formats, optimize expansion strategies, and improve asset management, all while reducing risk and enhancing long-term value creation.
In this context, data has become a strategic asset: guiding investment choices, supporting development projects, and offering a fresh lens on competitive dynamics in modern retail.

This conference will explore how advanced data usage is reshaping growth and expansion planning in retail, providing actionable insights and concrete opportunities for retailers, investors, and supply chain stakeholders.

The speakers:

Marco Zanardi, Retail Institute Italia chairman

Alessandro Nigro, sales director Italpepe

Sara Merigo, Istituto Piepoli CEO

Irene Marchetti, GDOData analyst