Consumer & Market Trends

Top F&B Trends 2026 in Europe

May 11 2026 | Better Future Arena - Hall 10
Hours: 15:00 - 16:30
In collaboration with Innova Market Insights

Covering the full spectrum of the food and beverage industry, Innova’s Top Trends are the vital guide to future market opportunities.

The trends are based on wide-ranging global consumer surveys and can therefore manifest differently across market categories.

This report presents how the top trends for 2026 are featuring in Europe, and what other factors may impact these category trends.

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