Europe’s Brand Future: Innovation, Trust, and Prosperity - Il brand come motore di innovazione e sviluppo

The event will open with an introduction by the President of Centromarca, Francesco Mutti, who will provide an integrated analysis of the economic and industrial dynamics redefining the Brand Industry. His talk will address cost pressures and corporate margins, supply chain transformations, and new competitive challenges across both national and international markets.This will be followed by the keynote speech from the Director General of AIM (European Brand Association), Michelle Gibbons.

She will delve into the data and core principles of the AIM Manifesto, framing it as a strategic guide to navigating the ongoing digital, environmental, and cultural transitions while strengthening the strategic role of European industry.

The discussion will be further enriched by guest speakers who will debate the power of brands and the drivers of their success in a world shaped by ever-evolving consumer dynamics. This represents a key opportunity to outline future scenarios, share priorities, and identify concrete actions to support the competitiveness of the Brand Industry.