Competition or Convergence? The Future of the Relationship Between Brands and Private Label

Over the past twenty years, the relationship between branded goods and private label has been a central axis of the fast-moving consumer goods evolution, oscillating between direct competition and increasingly sophisticated forms of collaboration.

Today, in a context of margin pressure, more value-conscious consumers, and increasingly complex supply chains, this balance is entering a new phase. Structural growth of private label, qualitative evolution of assortments, and greater retailer maturity are redefining traditional roles, while branded manufacturers must strengthen innovation, differentiation, and value creation to maintain their centrality in the categories.

At the same time, new areas of convergence are emerging, where collaboration, shared data management, and joint category development become decisive levers for growth.

In this scenario, the question is no longer simply which will “win” — brands or private label — but what new equilibrium will generate value across the entire supply chain, from producers to retailers to end consumers.

This conference will explore the evolving dynamics between manufacturers and retailers, emerging competitive strategies, and potential collaboration models that will shape the market in the coming years.