Destination Organic: charting the course in international markets
In Italy, more than 20% of agricultural land is farmed organically, positioning the country as a European leader in organic production and processing. Today, the goal is to chart a course to turn this leadership into a solid global business opportunity by tapping into international demand that recognizes “Organic Made in Italy” as a model of excellence.
For Italian companies, the challenge is to align with international buyers seeking reliable partners capable of guaranteeing quality, continuity and traceable sustainability. The event aims to explore these trends, analyzing purchasing drivers and requirements needed to successfully position within foreign distribution chains.
Following the opening remarks by AssoBio, data will frame the current strategic landscape by examining market performance and consumer perception. The discussion will then come to life with contributions from three outstanding companies, which will share the strategies they have adopted to turn the organic method into a winning asset in international markets.
Moderated by Armando Garosci, Director of Largo Consumo, the conference will take place on May 12, 2026 at 10:30 a.m., as part of TUTTOFOOD.
