Packaging and Sustainability: From Compliance to Value Creation

Packaging is undergoing a profound transformation that goes far beyond its primary function of containing and protecting products. It has become a strategic lever impacting sustainability, industrial efficiency, consumer perception, and competitive positioning.
Evolving European regulations, rising raw material costs, and increasing scrutiny on environmental impact are accelerating the need to rethink materials, formats, and production models.

For both the food industry and modern retail, packaging is now a critical tool to reduce environmental footprint, improve logistics performance, optimize costs, and strengthen consumer relationships through transparency and value communication. At the same time, technological innovation is opening new opportunities in recyclable and compostable materials, smart solutions, and circular design.

This conference will examine the key trends reshaping the role of packaging in the food sector, the regulatory and operational challenges companies must address, and the strategies manufacturers and retailers need to adopt to turn this transition into a driver of growth and competitive differentiation in the years ahead.