Brazil and Mercosur: The New Strategic Landscape for Global Food Business

Brazil is the largest economy in Latin America and a key player in global agri-food supply chains. In the context of evolving Mercosur dynamics and potential strengthening of trade relations with Europe, the country is increasingly positioned as a strategic hub capable of influencing production systems, trade flows and investment decisions across the region.

Regional economic integration, growing domestic consumption and Brazil’s central role in agricultural exports create a complex but opportunity-rich environment for international food companies. However, market access requires navigating regulatory specificities, strong local competitors and highly structured distribution systems.

This conference will explore Brazil’s role within Mercosur, the outlook for the regional food market and the implications for international operators. Particular attention will be given to industrial and commercial partnerships, distribution dynamics and the strategic approaches required to compete effectively in one of the most influential growth regions worldwide.