DISCOVER FRESH AND PROCESSED EXCELLENCE from worldwide
Featured in Hall 4, TUTTO Fruit & Veg is a renewed special section focused on fresh produce and processed.
It features global companies and brands, hyper-local producers and Trade Promotion Organizations from worldwide.
A one-in-a-kind area, aiming to offer a comprehensive business experience to both international companies and TPOs interested in promoting their own country brand in the world.
2026 focuses: fresh and exotic, berries, 4th and 5the range, processed F&V, dried fruit.
WHAT TO EXPECT in this area?
The area offers:
- A dedicated Buyers’ Program, involving highly-profiled international buyers, specialized in Fruit&Vegetables;
- an exclusive Business Lounge;
- the Fruit & Veg Arena, featuring an extensive event program consisting of seminars, case histories, presentations and cooking shows.
FrePRE Awards: meet European Retail champions at the show!
FrePRE (Fresh & Produce Retail Europe Award) is an international observatory monitoring trends and consumer perceptions in daily fresh produce departments.
The initiative involves key markets such as France, Germany, Italy, Spain, and Switzerland, recognizes the best European retailers in fruit, vegetables, and fresh products, and offers companies opportunities for strategic international connections.
The project leverages the expertise of Agroter and Toluna.
PHOTO gallery
