DISCOVER FRESH AND PROCESSED EXCELLENCE from worldwide
Featured in Hall 4, TUTTO Fruit & Veg is a renewed special section focused on fresh produce and processed.
It features global companies and brands, hyper-local producers and Trade Promotion Organizations from worldwide.
A one-in-a-kind area, aiming to offer a comprehensive business experience to both international companies and TPOs interested in promoting their own country brand in the world.
2026 focuses: fresh and exotic, berries, 4th and 5the range, processed F&V, dried fruit.
WHAT TO EXPECT in this area?
The area offers:
- A dedicated Buyers’ Program, involving 150+ Top highly-profiled international buyers, specialized in Fruit&Vegetables;
- an exclusive Business Lounge;
- the Fruit & Veg Arena, featuring an extensive event program consisting of seminars, case histories, presentations and cooking shows.
TUTTO FRUIT WEEK: the definitive off-show event in Milano
Looking for further opportunities?
Take part into the Tutto Fruit Week, a unique B2B2C city event, featuring tailored activities and opportunities to present your brand to both Top buyers and consumers!
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