Quality Italian cuisine and, more broadly, the entire food and drinks industry, are indisputably a strategic asset for promoting the nation and preserving made-in-Italy around the world. A sector which, precisely because of its economic, social and cultural role, represents a powerful promotional agent, particularly when combined with an unprecedented, close working collaboration with all stakeholders.

With this in mind, Fiera Milano has signed an agreement protocol with the Italian Taste Ambassadors Association: two organisations which, in their respective fields, have always been committed to promoting Italian products and which are now taking to the field together, in support of a more complete and coherent account of the nation's extraordinary uniqueness.

With its international reach, TUTTOFOOD 2023, due to be held at fieramilano from May 8th to 11th 2023, will be the ideal place for making the most of this collaboration. The experience and influence of Fiera Milano, the leading trade fair operator in Italy and one of the largest in the world, meet the professionalism and excellence of the Taste Ambassadors, an association featuring all professional categories of quality Italian cuisine. The goal is to work as a team “with and for” the country, organising informative and promotional activities and initiatives aimed at improving both consumer and professional knowledge and awareness by classifying Italian products.

The Taste Ambassadors lending their expertise include Gianluca De Cristofaro, Carlo Cracco and Viviana Varese.