At TUTTOFOOD 2023 comes Green Trail, the path to conscious innovation

Fiera Milano, Rho

Green Trail

At TUTTOFOOD 2023 comes Green Trail, the path to conscious innovation

Also new to this edition is the Taste Arena in collaboration with Ambasciatori del Gusto; while the Better Future Award returns and the international promotional roadshow continues.

Awareness and responsibility increasingly inspire consumer choices, producer proposals and Retail offerings. TUTTOFOOD was among the very first industry events to promote more natural, sustainable and responsible food, launching new sectors in past editions such as TUTTOHEALTH and TUTTOFRUIT. Today plant-based, organic, natural, healthy or free-from products, as well as those that are zero-mile, short-label and traceable, or that look at animal welfare and respect for the environment-in a word, more sustainable and responsible – are no longer a niche but are present across the board in the offerings of many companies.



An even more ethical and sustainable event


That's why TUTTOFOOD 2023, at fieramilano from May 8 to 11, 2023, has chosen to once again be a forerunner in innovatively facilitating the meeting of supply and demand, helping trade visitors explore these products along the entire exhibition layout thanks to the Green Trail: a path identified by a specific graphic and communicational identity that will guide buyers to discover this type of supply in the different sectors, for a simpler, more rational and effective visiting experience. The Green Trail is part of a broader sustainability strategy of Fiera Milano and TUTTOFOOD that includes several initiatives both to make the management of the event itself increasingly sustainable and to encourage sustainability in the presence and offerings of exhibitors.



The other strengths of TUTTOFOOD 2023


Moreover, since the last edition, TUTTOFOOD has also been enhancing the ability of companies to innovate sustainably through the Better Future Award, the award for products and solutions that represent a significant step change in the categories of Innovation, Ethics and Sustainability, and Packaging. Thanks to the collaboration with GDOWeek and MarkUP, who bring all their experience in the field, an independent jury will always ensure the highest content of quality and innovation in the award-winning products in this second edition as well.


Also among the new features of TUTTOFOOD 2023 is the collaboration with the Ambassadors of Taste. Thanks to the partnership, in the Taste Arena where the products will be enhanced through show-cooking, it will be the Ambassadors themselves who will reveal organoleptic characteristics and ductility through original recipes and innovative preparation methods. Meanwhile, the international promotion of the Road to TUTTOFOOD event continues. On Dec. 12, TUTTOFOOD will be a partner in the Foreign Press Association's annual dinner in Milan, while in February 2023 in Dubai it will be featured along with HostMilano in a presentation dedicated to potential buyers and exhibitors and media in the region.


To be featured at TUTTOFOOD as an exhibitor click here. To participate as a professional visitor, visit this page.