The coexistence of organisations of different sizes and vocations in the event encourages a comparison that generates continuous innovation. Here is the experience of some representative brands.
One of the strengths that make TUTTOFOOD the international platform of reference in Italy for the agri-food industry is the presence of companies of different sizes and vocations: from small companies of excellence and local specialties, to large international companies, to the symbolic names of Made in Italy: a dialogue that constantly enriches the offer thanks to the stimuli that arise from the comparison. This is demonstrated by the innovations brought to the event this year by some of the most representative brands of our food industry.
A brand with a solid tradition in its field, Olio Dante brings to TUTTOFOOD the latest "new entries", from the new line of flavoured Extra Virgin Olive Oils, to the new range of Vinegars and finally the Sauces and Condiments. "In the 700th anniversary of Dante - commented by the Marketing and Communication Department - there will also be space for two labels in the Special Edition of Dante Classico Olive Oil and Dante Extra Virgin Olive Oil '100% Italian', on the shelves of the GDO throughout 2021. By framing the QR Code on the packaging, it is possible to navigate to the dedicated 'Poetry on the Table' web page and discover more about the special link between the brand and the Supreme Poet".
In addition to oils, another area where Made in Italy is becoming international is cured meats. A historic Italian production company and one of the symbols of Italian agricultural and food excellence in the world, Salumificio Beretta will present many new products at TUTTOFOOD 2021: such as the Ben_Essere line of functional and balanced sliced meats or the Light Cubes of pancetta with reduced fat content (-30%), or the 4 types of Linea Fresca Salumeria, with a reduced fat percentage, no lactose, gluten, glutamate and added polyphosphates. "Tradition is our greatest asset - explains Enrico Farina, Marketing Manager -but what allows us to keep up with distribution needs and market opportunities is an effective innovation strategy, capable of capturing consumer tastes and needs”.
"Felicia, brand from Andriani - concludes Domenico Mazzilli, General Manager of Andreani SpA Società Benefit - will attend TUTTOFOOD 2021 to meet up again with the F&B community and the most important Italian and international retail brands live. Among the most innovative products are the Penne di Teff, from a fair trade and sustainable supply chain in Ethiopia, and the Spaghetti alla Spirulina, the result of a circular economy project by Andriani in cooperation with ApuliaKundi. We are investing to cover other product categories, in addition to pasta, to meet the demands of our consumers at any time of day and we expect to enter other distribution channels, such as food service, shortly".
A small sample of what Italian and foreign buyers and other professional visitors will find at fieramilano from 22 to 26 October.