Distribution, Consumer Demand and Brand Positioning: The Future of Italian Food in the U.S. Market

The United States remains one of the most relevant and competitive markets for imported food products, combining strong consumer interest in Italian cuisine with complex distribution structures, intense private label competition, and widespread “Italian-sounding” alternatives that shape value perception.
U.S. consumer demand continues to evolve, with greater focus on quality, authenticity, sustainability and premium food experiences. At the same time, price sensitivity, channel fragmentation, and retailer concentration require clearer positioning strategies and stronger control over go-to-market models.
This conference will examine current market dynamics, distribution frameworks and growth opportunities for Italian food brands in the U.S., offering a pragmatic discussion on how suppliers and retail partners can build sustainable market share, strengthen brand equity, and compete effectively in a highly structured and demanding environment.