Beyond Premium: Organic Between Democratization and Competitiveness

Organic represents a key pillar in the evolution of the agri-food system toward more sustainable, transparent, and quality-driven models. After a long expansion phase fueled by strong values and growing consumer awareness, the sector now faces a new stage marked by greater maturity, price pressures, and the need to redefine its competitive positioning. Rising production costs, increasing consumer sensitivity to price-value balance, and the entry of uncertified sustainable alternatives are reshaping the market landscape, prompting both industry and retailers to rethink the role of organic products within category strategies and assortment policies.

The future of organic will depend on the sector’s ability to innovate, communicate value, ensure accessibility, and build trust across the supply chain, while remaining aligned with its founding principles. This conference will explore development prospects, consumption dynamics, and strategic approaches that producers and retailers need to adopt to drive growth and reinforce the role of organic in the food system in the years ahead.