Meeting consumer expectations in a “Post Sustainability” future

“Sustainability” isn’t dead, but the word may as well be, redolent as it is of elitist, premium nice to haves, intangible targets and jargon. This presentation will redefine “Sustainability” as a popular need for responsibility and resilience across the three key, universal issues of economy, wellbeing and community.

We’ll share key findings from our pan-European research on what food and drink consumers expect from responsible companies in terms of both their actions and the pack information they provide, as well as the drivers behind – and barriers to – purchasing organics, to help you more successfully engage with them.

It will also be illustrated with inspirational examples of business, brand, government and art initiatives that best meet these needs.