FrePRE - Fresh & Produce Retail Awards

FrePRE is the new European observatory for fresh and produce departments, including daily fresh items such as deli, charcuterie, and cheese. Its mission is to spot and reward best practices in European retail, highlighting innovation, consumer trends, and customer experience.

The observatory covers key European markets: Italy, Switzerland, Spain, France, Germany, the UK, Poland, Netherlands, Belgium, Greece, and Hungary.

The opening conference brings together the experiences of awarded retailers, both Italian and international, sharing firsthand insights on the latest innovations in fresh and produce departments, from trends and consumer behavior to new ways of engaging shoppers.

Final networking cocktail, by La Grande Bellezza Italiana.