Experience the future of SUSTAINABLE INNOVATION
Step into an immersive digital shop to interact with the latest in sustainable product design. Discover a cutting-edge environment engineered to elevate and validate ESG innovation through real-world technology.
WHAT HAPPENS in this area?
Located at the entrance of Hall 2, this one-of-a-kind immersive experience bridges the gap between technology and retail. Inside our digital supermarket, advanced eye-tracking and face-reading systems capture real-time responses to packaging, green claims, and sustainability messaging.
The ESG Virtual Shop is more than a showcase, it’s such a live ``mobile lab`` where your professional perspective is transformed into scientific data. Your participation helps shape, optimize, and reward the next generation of ESG leaders in the Food & Beverage industry.
WHY VISIT this area?
Get hands-on experience with neuromarketing technologies specifically tailored for the F&B sector.
Drive sustainable innovation by providing high-level feedback on the industry’s top products.
Unlock the “Why” behind the buy: See exactly how transparency and green claims influence professional purchasing decisions.
Set the new benchmark for ESG communication on the global retail shelf.
Are you an EXHIBITOR?
Don’t miss the opportunity to scientifically validate your packaging effectiveness and claim resonance in front of a global professional audience. Turn consumer perception into a competitive advantage.
IN COLLABORATION WITH
