BELGIUM SHOWS STEADY FOODSERVICE GROWTH AS GLOBAL MARKET STABILIZES, SIGNALING NEW SOURCING DYNAMICS

According to Deloitte, Belgium maintained positive foodservice growth in 2025 and is
expected to remain stable through 2030, as TUTTOFOOD reinforces its role as a
European hub connecting global buyers and supply chains

Milan, 21 April 2026 – The global foodservice market is entering a phase of steady, moderate
growth, approaching a value of €2.98 trillion in 2025, as the sector transitions beyond postpandemic recovery into a more stable and structurally evolving environment.
According to an exclusive preview of Deloitte’s Foodservice Market Monitor 2026, shared with
TUTTOFOOD ahead of its release, global growth reached +2.2% in 2025 compared to 2024, with
performance driven primarily by Europe (+6.0%) and Asia-Pacific (+3.2%).
“Foodservice is entering a new phase shaped by evolving consumption models and supply
chain complexity,” said Antonio Cellie, CEO of Fiere di Parma. “In this context, TUTTOFOOD,
Southern Europe’s leading food business platform, helps turn market insights into concrete
business opportunities by connecting international suppliers with over 4,000 top buyers,
supported by a Buyers Program organized in cooperation with ITA – Italian Trade Agency”.
“In recent years, foodservice growth has been shaped by two main dynamics: the expansion
of formats, with QSR playing a pivotal role, and the increasing penetration of chain operators,
which are proving particularly effective in combining service, quality and customer
experience,” said Tommaso Nastasi, Deloitte partner and Value creation service leader. “As a
result, the channel is becoming progressively more attractive for the entire value chain.
Partnerships with structured chains are enabling suppliers not only to streamline commercial
efforts and optimize cost-to-serve, but also to engage in co-development initiatives, delivering
more tailored offerings and ultimately generating greater value across the ecosystem”.
This shift marks a transition toward a “new normal”, where operational efficiency, format
innovation and supply chain integration are becoming the key competitive drivers across the
industry.
Belgium’s foodservice sector, valued at €10.9 billion in 2025, maintained steady performance,
reaching +1.2% compared to 2024. This trend is driven by the rise of the Quick Service
Restaurants (QSR) model, which recorded a growth rate of 3.9%.

The QSR category, which led the Belgian sector in 2025, is expected to be one of the fastestexpanding segments in the coming years, along with Street Food, with North America and AsiaPacific driving global growth fueled by these two models.
The Belgian foodservice market is also expected to maintain a solid outlook through 2030,
reflecting continued opportunities for strategic investment in the food business.

Key global foodservice trends
Globally, consumer preferences are evolving rapidly: premium packaging is emerging as a key
driver of delivery growth, with 90% of consumers willing to order a wider variety of dishes when
premium packaging is available, and 53% willing to pay a premium. At the same time, value for
money is becoming increasingly central while approximately 80% of consumers are
increasingly demanding digitalization across the customer journey, although these are not yet
fully optimized across markets.
On the supply side, the growth of off-premises consumption is driving the redesign of formats,
with 41% of operators planning more dedicated spaces for delivery and takeaway and 34% of
QSR focusing on takeaway-only locations. Automation is spreading rapidly, with 74% of
operators introducing technologies to improve productivity. While only 28% currently report
benefits in profitability, this trend presents clear opportunities for further efficiency
improvements and innovation.

About TUTTOFOOD
TUTTOFOOD is Southern Europe’s leading food business platform, bringing together global
food innovation, sourcing, and market growth. Based in Milan, it serves as a dynamic hub for
building solid strategic trade alliances among producers, distributors, and global markets.
Organized by Fiere di Parma, a leading operator in the Italian and European exhibition
industry, TUTTOFOOD stands as both a national and international benchmark for industry
growth and the ongoing evolution of the food sector.