TUTTOFOOD 2026 IS SET TO WELCOME OVER 100,000 VISITORS TO MILAN’S VIBRANT STAGE, MARKING NEW MILESTONES IN INTERNATIONAL PARTICIPATION

With 80% of exhibitors confirmed – 30% from abroad – and more than 70 countries
represented, participation is set to boost by 15–20% over the last editions

TUTTOFOOD, Southern Europe’s leading food business platform, taking place from 11 to
14 May 2026 in Milan, is set to deliver strong international growth in its 2026 edition. With 80% of exhibitors already confirmed, including a record-breaking 30%
international presence, participation is expected to rise by 15–20% compared to the
previous editions.

In 2025, the Exhibition established itself as a must-attend event on the European trade
show calendar, attracting a significant presence of international TPOs and
professional visitors from around the world. Top countries included Spain, Poland,
Germany, the United Kingdom, France, China, the USA, Canada, the Netherlands,
and South Korea. The show welcomed 95,000 professional visitors from over 100
countries, with 3,000 international top buyers and 4,200 exhibiting companies from
around 70 countries – nearly double the numbers from previous editions.

These outstanding data confirm the Exhibition’s role as a strategic hub connecting
producers, distributors, and global markets.

The international outlook is reinforced by the partnership between Fiere di Parma, the
host of the Exhibition, and Koelnmesse’s international network. This collaboration
positions TUTTOFOOD within a broader trade ecosystem alternating with Anuga, and
further enhances its internationalization and standing as a key global marketplace.

“The strong results already achieved by the second edition of TUTTOFOOD,” said
Antonio Cellie, CEO of Fiere di Parma, “reflect the energy and international appeal of
Milan, a city that embodies innovation and connection. They show the power of strategic,
system-wide collaborations. Alongside our key partnership with ITA – Italian Trade
Agency, whose programs attract top global agrifood buyers, one of the Exhibition’s
greatest strengths is the collaboration between Fiere di Parma and Koelnmesse, the
organizer of Anuga in Cologne, held in alternate years to TUTTOFOOD.”

“This alternating schedule,” Cellie continued, “will soon become a key reference point for
global food business leaders, creating a unique model within the international trade fair
landscape — a strategic platform linking Milan and Cologne, two European cities with
deep trade fair traditions and a shared spirit of innovation. Together with Cibus, which in
Parma during odd-numbered years celebrates Made in Italy and the excellence of
Geographical Indication products, they form a truly global food galaxy.”

Six months ahead of the event, early confirmations from 34 countries including Spain,
Turkey, Poland, Greece and France further highlight the Exhibition’s international appeal
and the strong business opportunities available across its pavilions.

Buyers Program
TUTTOFOOD 2026 will feature an exceptionally rich Buyers Program organized in
cooperation with ITA – Italian Trade Agency, bringing together more than 3,000 top
national and international professionals, carefully selected to ensure high-value
business matching opportunities. The program will involve leading Italian retail chains,
supermarkets, cash & carry operators, discount stores, organized distribution groups, and
commercial catering professionals, representing all the key players across the food
distribution chain.

Internationally, qualified buyers will arrive from across Europe, Middle East, North and
South America, the ASEAN area, China, Japan, Taiwan, and South Korea, with further
top-level participation expected from Oceania, South Africa, and Central Asia.

A special emphasis in 2026 will be placed on the foodservice sector, engaging key
decision-makers from restaurant chains and hotels. The enhanced focus on the on-board
catering area will further expand opportunities for networking and cross-sector dialogue,
confirming TUTTOFOOD as a leading global platform for the food industry.

A New, More Accessible Exhibition Layout
TUTTOFOOD 2026 will feature a more compact and visitor-friendly layout, designed to
enhance navigation and product discovery. Italian and international exhibitors will be
showcased side by side across 90.000 sqm of net exhibition space – 15% more than in
2025 – spread across 10 pavilions. This design fosters cross-market engagement and
makes it easier for buyers to explore the full spectrum of the food offering.

Two multi-level pavilions will host the packaged food hub, with product distribution
carefully organized to create an immersive visitor experience.

The packaged food hub will extend across multiple interconnected pavilions, offering a
comprehensive journey through every segment of the food industry. From dairy and deli
products to frozen foods, seafood, and proteins, the exhibition will present a wide
variety of categories, with grocery playing a central role across several pavilions.

The upcoming edition will shine a spotlight on emerging, largely unexplored agri-food
business segments, driving global consumer trends closely tracked by TUTTOFOOD.

Key pavilion highlights will include a dedicated Beverage section featuring the fifth edition
of Mixology Experience — an area within the pavilion where the concept of Beverage
Pairing serves as the common thread linking the project to TUTTOFOOD — along with
spaces dedicated to innovation in the fresh and processed fruit and vegetable sector.

The revamped Tutto Fruit & Veg area will bring together categories and trends from
around the world, including fourth and fifth range products, exotic produce, berries, and
processed products, with the participation of highly qualified professional visitors from the
fruit & vegetables industry.

Among the key new highlights of the 2026 edition of TUTTOFOOD is the launch of a
dedicated special area focused on the organic segment, which is experiencing strong
growth across major distribution channel. The special area is called TuttoBio by Natexpo
and is conceived as an international organic pavilion gathering certified organic production
from Europe and beyond. TuttoBio is designed to bring together supply-chain stories,
innovation, and professional networking to the show. The project stems from an
international cooperation between Fiere di Parma and SPAS, the organizer of Natexpo,
the leading global trade show for organic products based in France.

The experience will be completed by thematic spaces devoted to bakery and snacks,
confectionery and coffee, celebrating the diversity and excellence of packaged food from
around the world.

This new configuration will streamline visitor orientation and enhance the overall
experience of product discovery.