Southern Europe’s leading food industry business platform expands investments in the Brazilian market amid advancing Mercosur-Europe relations.
With its second edition organized by Fiere di Parma, TUTTOFOOD consolidates its position as a dynamic hub for global exchange, further driving exports, revenue, and international business relations.
Four days during which institutions, industry, distribution and food service from around the world discuss the future of food & beverage.
The food of the future is “hybrid,” and taste is becoming increasingly international: consumers are more attentive and interested in global flavors, always with an eye on sustainability. Health is no longer just about nutrition, but a premium, ethical, and “ready-to-go” experience.
According to Deloitte, Belgium maintained positive foodservice growth in 2025 and is expected to remain stable through 2030, as TUTTOFOOD reinforces its role as a European hub connecting global buyers and supply chains.
Milan, Italy – March 26, 2026 – 90 Japanese buyers, representing leading companies in the country’s agri-food sector, have been confirmed to attend TUTTOFOOD, Southern Europe’s leading food business platform, taking place in Milan from 11 to 14 May 2026. The trade fair will provide a high-level platform to foster business development, offering them an unmissable opportunity to expand their agri-food market by strengthening commercial partnerships with Italian exhibitors.
As the European Union enters a new phase in the regulation of environmental claims, and in line with the broader vision outlined in TUTTOFOOD’s Food Manifesto, the effectiveness and clarity of ESG communication have become a strategic issue for the food industry. TUTTOFOOD 2026 leverages this evolving context with the launch of the ESG Virtual Shop, an experimental digital retail environment designed to analyse how different sustainability claims and ESG attributes are perceived by professional buyers. Developed in collaboration with T-ool, a spin-off of the University of Parma, the ESG Virtual Shop by Claim Lab recreates a hyper-realistic supermarket aisle populated by digital twins of mass-market products.
Their participation reflects the region’s strong position in European food trade and innovation, and its growing role in shaping more competitive and sustainable supply chains. About TUTTOFOOD TUTTOFOOD is Southern Europe’s leading food business platform, bringing together global food innovation, sourcing, and market growth. Based in Milan, it serves as a dynamic hub for building solid strategic trade alliances among producers, distributors, and global markets. Organized by Fiere di Parma, a leading operator in the Italian and European exhibition industry, TUTTOFOOD stands as both a national and international benchmark for industry growth and the ongoing evolution of the food sector.
The strategic partnership between Fiere di Parma and Koelnmesse gains new importance within the Italy–Germany intergovernmental cooperation framework, strengthening bilateral ties in the food sector. The collaboration has already boosted TUTTOFOOD’s international growth, increasing foreign buyers and exhibitors and reinforcing its role as a European food business platform. From 2026, TUTTOFOOD and Anuga will alternate, creating two complementary European hubs for the global food & beverage industry.
TUTTOFOOD 2026 strengthens its ties with the MENA region, marking the debut of Egypt and Saudi Arabia alongside a 10% increase in regional buyers. During the Dubai roadshow, the event confirmed its status as a strategic global hub for identifying new consumer trends and consolidating agrifood exports.
TUTTOFOOD 2026 in Milan sees strong international growth, with 80% of exhibitors confirmed and 30% from abroad. The event features 90.000 sqm, global buyers, and new areas for foodservice, organic products, and food innovations.
The 2025 edition of TUTTOFOOD MILANO closes with 95,000 entrances, after 4 extraordinarily dense days of appointments, meetings, conventions, educationals and tastings that engaged visitors in real slaloms among the 10 Pavilions of Rho Milano Fiera
