Europe’s Brand Future: Innovation, Trust, and Prosperity - Il brand come motore di innovazione e sviluppo

The event offers an integrated interpretation of the economic and industrial dynamics that are reshaping the branded goods industry, amid cost pressures and corporate profitability challenges, supply chain transformations, and new competitive pressures in both domestic and international markets, curated by the President of Centromarca, Francesco Mutti.

This will be followed by a keynote from Michelle Gibbons, Director General of AIM (European Brand Association), who will provide an in-depth reflection on the data and content of the AIM Manifesto as a guide to navigating the ongoing digital, environmental, and cultural transitions, and to strengthening the strategic role of European industry.

The discussion will be enriched by contributions from Alexander Koch, CEO and Managing Director of Heineken; Mauro Frantellizzi, General Manager of the Export Division at Lactalis Italy; and Marco Settembri, former member of the Executive Board of Nestlé. They will debate the strength of brands and the drivers of their success in a world marked by continuously evolving consumer dynamics.

This represents an opportunity to outline future scenarios, share priorities, and identify concrete actions to support the competitiveness of the branded goods industry.